Praveen Manoharan
May 10, 2023
Key Performance Indicators (KPIs) for Digital Marketer:
- Website Traffic: This KPI measures the number of visitors to a website. A digital marketer should aim to increase website traffic to attract more potential customers.
- Conversion Rate: This KPI measures the percentage of website visitors who complete a desired action, such as filling out a form or making a purchase. A digital marketer should aim to increase the conversion rate by optimizing the website and marketing campaigns.
- Cost per Conversion: This KPI measures the cost of acquiring a new customer or lead through digital marketing efforts. A digital marketer should aim to decrease the cost per conversion by optimizing campaigns and targeting the right audience.
- Return on Ad Spend (ROAS): This KPI measures the revenue generated compared to the amount spent on advertising. A digital marketer should aim to increase the ROAS to ensure a positive return on investment.
- Social Media Engagement: This KPI measures the level of audience engagement with social media posts, such as likes, shares, and comments. A digital marketer should aim to increase social media engagement to build brand awareness and increase the reach of social media campaigns.
- Email Open Rate: This KPI measures the percentage of recipients who opened a marketing email. A digital marketer should aim to increase the email open rate by creating compelling subject lines and targeting the right audience.
- Click-through Rate (CTR): This KPI measures the percentage of people who clicked on a link within a marketing email or ad. A digital marketer should aim to increase the CTR by creating compelling ad copy and targeting the right audience.
- Search Engine Ranking: This KPI measures the position of a website or page in search engine results. A digital marketer should aim to improve search engine ranking to increase website visibility and attract more potential customers.
- Brand Awareness: This KPI measures the level of awareness and recognition of a brand among the target audience. A digital marketer should aim to increase brand awareness through various digital marketing efforts, such as social media, email marketing, and advertising.
