Praveen Manoharan
May 10, 2023
Key Performance Indicators (KPIs) for Campaign Manager:
- Campaign Reach: This KPI measures the number of people who were exposed to the campaign. A campaign manager should aim to increase the reach of the campaign to maximize its impact.
- Conversion Rate: This KPI measures the percentage of people who completed a desired action as a result of the campaign, such as filling out a form or making a purchase. A campaign manager should aim to increase the conversion rate by targeting the right audience with the right message.
- Cost per Conversion: This KPI measures the cost of acquiring a new customer or lead through the campaign. A campaign manager should aim to decrease the cost per conversion by optimizing the campaign for maximum efficiency.
- Return on Ad Spend (ROAS): This KPI measures the revenue generated compared to the amount spent on the campaign. A campaign manager should aim to increase the ROAS to ensure a positive return on investment.
- Engagement Rate: This KPI measures the level of audience engagement with the campaign, such as likes, shares, and comments. A campaign manager should aim to increase the engagement rate to build brand awareness and increase the reach of the campaign.
- Click-through Rate (CTR): This KPI measures the percentage of people who clicked on a link within the campaign. A campaign manager should aim to increase the CTR by creating compelling ad copy and targeting the right audience.
- Ad Frequency: This KPI measures how often an individual sees the campaign ad. A campaign manager should aim to manage ad frequency to avoid ad fatigue and maintain audience interest.
- Ad Placement: This KPI measures the placement of the campaign ad, such as on social media or search engine results pages. A campaign manager should aim to optimize ad placement to reach the right audience at the right time.
- Audience Retention: This KPI measures the percentage of viewers who continue watching a video ad. A campaign manager should aim to increase audience retention by creating engaging content and targeting the right audience.
